New Skies, New Styles: Air India Soars with Manish Malhotra's Fashion Upgrade


Jan 02 2024

<div style=' background:#FFFFFF;color:#000000;font-family:Verdana;width:auto;padding:5px;max-height:100%;'><span><p>Air India, the oldest airline in India, has just given its pilots and crew a fresh look after six decades. This time, the airline, now under the TATA group, collaborated with renowned Indian designer Manish Malhotra to revamp the uniforms. The change is not just a fashion statement; it's a nod to Air India's rich history and a promise of a vibrant future. The new attire features three quintessential Indian colors - red, aubergine, and gold, symbolizing the confident and vibrant spirit of the new India.&nbsp;</p><p><br>This stylish makeover, expected to roll out by the end of the year, is a significant step in Air India's global brand identity evolution as part of its ongoing modernization efforts. Manish Malhotra expressed his honor at contributing to the national flag-bearer, aiming to showcase the elegance of Indian fashion while capturing the essence of India's diverse culture and traditions in a modern and sophisticated look.<br></p><p><br></p><span></div><div style=' background:#FFFFFF;color:#000000;font-family:Verdana;width:auto;padding:5px;max-height:100%;'><span><p>Beyond the runway, Air India is making strides in other areas too. Under the TATA Group since its privatization in 2022, the airline is rejuvenating its fleet, brand imagery, and service offerings. The new uniforms, conceptualized by Manish Malhotra, are a testament to the airline's commitment to a fresh and modern approach.&nbsp;</p><p><br>In addition to the uniform update, Air India is enhancing the ground experience for its premium guests. Lounges at Delhi's IGI Airport and New York JFK Airport are getting a makeover, courtesy of hospitality interior design firm Hirsch Bedner Associates (HBA). Known for their work with prestigious brands like Taj, Marriott, and Hilton, HBA will bring a touch of luxury to Air India's lounge spaces. Not stopping there, Air India is contemplating adding a third cabin between business class and economy, possibly a Premium Economy cabin. This move aligns with the industry trend and caters to the growing demand for an intermediate travel class. Premium Economy has proven successful on long-haul flights to the US, and Air India aims to replicate this success on domestic and regional routes.</p><span></div><div style=' background:#FFFFFF;color:#000000;font-family:Verdana;width:auto;padding:5px;max-height:100%;'><span><p>As for the fleet, Air India has made adjustments to its Airbus orders. While initially set to receive 40 A350 aircraft, the airline has modified the order to include 20 A350-900 and 20 A350-1000 planes. This decision, along with the shift in the A320neo family order split, reflects Air India's strategic response to evolving travel demands and airport slot constraints.&nbsp;</p><p><br></p><span></div>

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