The South Asian American population in the US has surged in recent years, making up the fastest-growing racial or ethnic group in the country. This growth, coupled with the community's significant buying power, has captured the attention of businesses. Indian Americans, in particular, have seen their numbers double, accounting for about 21% of the Asian American population

At the heart of the Ramayana stands Sita, the beloved consort of Lord Rama, a symbol often invoked in discussions about the ideal woman. A character that is far from one-dimensional. For many, Sita embodies the quintessential woman - chaste, devoted, and obedient to her husband. She accompanies Rama into exile and endures abduction by, Ravana with unwavering loyalty